Yahoo! turn the page and try again: the California-based Internet services company, returned from third quarter to slow growth and pressed by a pià ¹ increasingly formidable competition, announced a reorganization of the company into three new task forces leaving the scene of Dan Rosensweig, now former Chief Operating Officer. According to the same Yahoo! Decisions have been taken with the intention to focus more € ™ in â € ™ field œconsumerâ € €? and to compete more aggressively. Dâ € ™ now on, reads a sentence rather clear statement from the multinational Santa Clara, Yahoo! â € œorganizzerà its services sectors thinking of his audience and its suppliers of advertising, rather than its products €?. Lâ € ™ all these moves very reminiscent of those suggested by â € œThe Peanut Butter €?, An internal document written a month ago from a senior leader of the same Yahoo!, Brad Garlinghouse, and then ended up in the hands of the Wall Street Journal. In the memorandum the manager had accused his company of being involved in too many separate activities, but would do better to concentrate on certain key areas. Even if the same Garlinghouse has denied that the decision taken by Yahoo! are a direct result of his document, à ¨ a fact that the multinational has now been effectively reorganized into three key divisions (Audience Group, Advertiser Publisher Group and Technology Group), which respond directly to € ™ CEO Terry Semel. Audience The sector will focus on existing consumer products, such as research, e-mail, news aggregation, and will seek to develop initiatives for social networking and content for mobile devices and handhelds. The Advertiser Publisher Group will handle advertising and instead relations with publishing partners, Yahoo! and will be led by Susan Decker, chief financial officer of the current group. The new Technology Group, finally, will be responsible for building and infrastructure support for new deals and will continue his work on "Project Panamaâ €?, A new advertising platform which should help Yahoo! keep pace with Google and other competitors. Lâ € ™ search engine now former world number one suffered a long time because the competition from rival Google, but also of new sites like My Spaces and You Tube, so that during speeches in America had spread rumors of a possible acquisition of same Yahoo! by Microsoft. The recovery plan agreed by Semel seems to put an end to these speculations, but for now the market has responded with skepticism, and the title Yahoo! lost 2% at the opening of Wall Street.

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