"Our task is also to sell dreams, not just technology. This sentence of Claudio Borroni, who is the chairman of Sony , is particularly representative 'current time to market, where elettronicaâ € "no matter that it is audio or video, video games or â € "if you sell is fashionable, if is in line with consumer trends, if trend. And here is explained phones-fashion, for men or women or those marketing to segmented by age, where technology is under, but far below the dress and cuddled. What matters is the design or group membership, a network of people who an object or its services. Better still if the network. It is for this reason that the iPod is still on top wishes for Christmas gifts with the GPS, Tom Tom often strictly, otherwise do trends. To tell us the cold are both market data and feedback from the people of the Web analyzed according to the requests and searches on eBay, a true community of buyers and sellers. But which products are more sophisticated and therefore they need? On top of the list of the most searched on eBay, where there is only used but also many new products, there are phones, namely Nokia ones, the second largest GPS navigators, any brand, and the third iPod. LCDs however, are in seventh place chased by the ps2 and laptop and PSP, Playstation Portable CIOA ¨ now considered an object very cool and perhaps the real ipodkiller. In between there are holidays and jewels: the technology and then pulling, always according to this top 30 keywords or keyword search on the site. Mase eBay provides us with a little 'consumer sentiment on the network is the analyst firm GfK we take a snapshot of the situation, which shows that the market 'consumer electronics seen a steady erosion of prices compared to a considerable growth in turnover for many types of prodotto.Ad example plasma TV or LCD are desired objects and more and more acquisitive in the lists of virtues as more attractive. The plasma TV over the period between September 2005 and August 2006hanno seen a rise in value by 47% compared with a decline in prices estimated at nearly 20 cento.Nel meantime the traditional CRT TV loses share (-37.5% market value and unit prices dive to -22.7%). And the flat is very, very fashionable, the true object of desire and electronic status symbol, is also confirmed by the estimated source of Samsung, which saw global sales of LCD to share 66milioni units in 2007, compared to 42 million planned for this year. Also increased the plasma (10 to 13milioni pieces). In the face 'high fidelity, the sound turned into a traditional home Teather € "that Brillat €" there's still the boom of MP3 players with a value upwards of 42.5% and prices falling by 19.6 percent. It is the end of the radio cassette, said article are now completely "out". The technology driving more and more about the language of the GPS satellites. In fact, the car does not pull more, crushed by the included series systems factory, while the portable navigation device, called PDN (like TomTom for instance) triumphs: the industry value is doubled (+96%) compared to prices more convenient (31.8) in the virtues 'arrival of new players also. It is the boom in GPS originates from the versatility and convenience. Who has no doubts about flat-screen TV under the Christmas tree is Luca Gerini, managers who care business development of e-commerce site Pixmania (www.pixmania. En).  "Everything is started with the World Cup calcio.Ma only now will see a boom in a year for LCD prices have dropped by 45% and now a 32 inch format that is most commonly sold It can easily be found for less than 600euro  ». The same view Pierluigi Bernasconi, CEO of Media Market , the German giant that controls Media World and Saturn. To "those of flat screens is a market that share four or five brands. Us this year (except Christmas) we sold 3 million LCD, 250 thousand and 2 million plasma televisions with cathode-ray tube: the first two technologies sustain growth rates of 60-70% while the traditional TV lose 30% every year " . In any case, consumer choice when it comes to consumer electronics are more and more often driven by price. According to the MediaMarket (this year's turnover should be just under 2miliardi euros),  "with a few gadgets of worship in this market is historically characterized by slopes of money last year rapidissime.Negli pear ² times became more and more narrow and the process of technological change more rapidly. The CD is such that lasted 20 years. The DVD has taken his place and after a few years is likely to be replaced by Blu Ray and HD DVDA. These two technologies that have landed on the shelves of major supermarkets 'consumer electronics prices are still prohibitive for many.  "For Oraa €" says Bernasconi â € "only a niche of consumers seem willing to take home the novelty." In second place among the Christmas gifts is a great technological chain as MediaMarket that showcase electronic Pixamia see MP3 players.  "boredom €" says the manager of Pixmania (32 million euros turnover in 2005) â € "the protagonist is still the iPod. Clones, those models that follow the design of the Apple player, they are clicked but not when the user discovers that the original file is not bought. " Also complicates a characteristic of all Italian consumer technology.  "Â" Electronic commerce allows us to monitor all the countries in which we taste and trends of users. Italians are different from all others € "â € notes Gerini. They love beautiful objects, simple and brand. In other words look a little better technical characteristics or the technology 'object. And following the publication. When leaving a commercial product sold. The brand communication is essential. For example, we have DVD players from 30-40 euro from a technological point of view are not very different from those of large marche.Eppure, grandmothers sell many. Another example are the cameras. Spain continues the boom in digital. Here, at least for Pixamina, demand is lower than in other years. " The problem is also of technological culture. The role of the salesman is important, explains to the Media World, which also has a shelf next to the online sales service.  "The Italians know all mobile phones, computers, a bit 'less while consumer electronics cheap. Partly because © - highlights - missing magazines severe in judgments. As is the case in Germany where there 's more critical information on products. Here we are many television cooking but very few on gadget.Complici also large groups of consumer electronics that they prefer to invest in public rather than in comunicazioneÂ. Who has not made nà © nà © major advertising trade magazines have articles about digital frames: small paintings hanging on the wall thanks to a hard drive can transmit digital images. According Pixmania, although the price is not the most affordable, could soon become the new object of worship. Most practical advice from Media World.  "The machine of coffee. It has a female target - but added Bernasconi could be the surprise of quest'anno "

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