TomTom, the Dutch number one house of PND (Personal Navigation Device) has agreed to acquire 2 billion euros for Tele Atlas. In order to maintain leadership in the burgeoning market for satellite navigation systems, TomTom, the Dutch decided to acquire one of the two largest producers of digital maps, Tele Atlas and the other à ¨ Navteq, offering 21.25 euros for each share a premium of 28% over the stock market on Friday, ¬ month. Within a year we concluded the agreement with payment in cash of the sum agreed upon. "We decided to buy Tele Atlas â €" Sole 24 Ore says Harold Goddijn, TomTom's CEO â € "to expand our current business beyond the PND and related services to target market for GPS systems in cars assembled fixed and also the new area of mobile phones with integrated navigation, "so the acquisition of Tele Atlas is intended not only to merge his supplier but looks to a widening of the market with a new front, in fact, Tele Atlas will continue to provide their own digital maps also other manufacturers of satellite navigation systems and mobile setting. with this Tom Tom gives itself a company that operates two types of field and what the likely ¬ turnaround from fixed to mobile, Tom Tom will already be in the market, "TomTom â €" continues the number one â € " will cosà ¬ two business lines: the first in ¨ the consumer, the second is based on providing a third-party content, software and services for navigation. Our Goal is to become a giant 360-degree of GPS navigation and related services to mobility. The effect on the financial market 'move has been positive, in fact the title à ¨ leap '11% to 45.50 euros fee. The estimate of the closure 'fiscal à ¨ a turnover of 1,6-1,8 billion and the Dutch house plans to sell 8-9 million units by the end year and Goddijn said: "We filed an excellent second quarter. This means that we have kept up with the competition and guess the price point meeting the expectations of consumers. Pnd The market will remain profitable for years to come: in fact witnessing a substantial growth in terms of volumes, but the penetration and diffusion is still low relative to the size of the vehicle fleet and thus the scope for expansion of the field are very good ". The situation in à ¨, from the standpoint of the Tom Tom as the head of the Italian branch, Luca Tommaccaro very rosy, in fact it says: "The extraordinary growth in demand for Pnd confirms that is a crucial market for TomTom currently holds a market share of about 50%, remaining the undisputed leader in "The Dutch house in the Italian far away that Garmin owns a 14% market share and Mio Technology, which owns 9%.

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