tata_logo.gif Ratan Tata, has announced that it will finally achieve his dream of seeing his fellow Indians to move from two to four wheels putting on the market a car that will cost about 100 million rupees, equivalent to 1.700 Euro. The car will be called 1 Lahko Car will be launched in January Auto Show in New Delhi. Its marketing ¨ planned since August 2008. The dream of the Indian manager with London-based design, then comes true the same as declaring: "I am very proud to be Indian and I care to improve the quality of life of my countrymen. Here is easy to see 4-5 people on a motorcycle, precariously balanced, during the monsoon or in bad weather. Let me take you all to not risk pià ¹ ¬ cosà much. " The 1 Lahko Car will be realized by using a very low-cost Indian engineering, will rely on the technological partner of the prestigious Bosh, the American Delphi for the electronic engine management, while the Japanese technology will be used for the automatic transmission, CVT, also Tata has asked the Turin Idea (Institute of Development in Automotive Engineering) collaboration with regard to the bodywork. The segment of the Low Cost Car 1 Lahko à ¨ a challenge for other car manufacturers in and outside Europe, such as Renault had experimented in the Dacia Logan model that pua ² carry up to 7 passengers up almost like the Opel Astra SW and costs half and that vortrebbe export to India at a cost of $ 8,000 with major productions ¹ simple, Maruti Suzuki has already introduced in the Indian market, (controls 50%), the model will be seen 8oo now endangered by revolutionary Lahko 1 Car, Toyota stands ready to enter the Indian market, the competitive version of his city car. The Indian market offers prospects all about, as long as ¨ the cars on offer are at a purchase price below $ 3000 and according to data compiled by AT Kearney, motorists Indians are interested in buying 300 million until 2020. Ratan Tata pua ² rely on an empire of 98 companies around the world with 260 thousand employees and operate in different policy areas and does not intend to profit from this particular area but also has a tax reduction on the purchase of the car. The sales forecast of 1 Lahko à ¨ Car of 250,000 vehicles in the first year on the Indian markets, Malaysian, Indonesian and some African countries and with the addition of air conditioning, power steering and electric windows can get the price of $ 3,000. The ability to export 1 Lahko Car in Europe à ¨ not currently planned.

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