Based on the quarterly results for Mediaset confirms the good performance of 2007 which sees end of the year thus conceivable in a growth business in line with the rest of the 'year. In the previous 9 months, Mediaset has increased its turnover by 5.4%, according to analysts at AMF, and the findings of the title, although the marked caution, remains positive. The data shows that the profit for the period à ¨ fell by 5.6%, also due to a tax rate slightly pià ¹ high (from 36.8% to 37.7%), increased incidence of net financial costs that are rose to 41.2 million euros, while net debt increased from 568,3 à ¨ 1.167,1 million at conseghuenza of 'acquisition of the Medusa and the capitalization of the vehicle to acquire Endemol and for the distribution of dividends. According to analysts at the end of the year should not unduly deviate much from the data of September. Mediaset is known that on the face of advertising, Publitalia, the Concessionaire for the 'Italy in the month of October showed a positive net share equivalent to 2.3305 billion which enclose the months since they indicate the percentage figure not far month October of 2006 with a -0.4% and for the closing months of 2007, analysts are confident that advertising will provide positive data compared to December 2006.Inoltre on Mediaset's advertising industry has had a greater performance à ¨ was the finance and insurance (18.4%), while those with a decrease proved to be the food business (-4.3%) with prevalence of alcohol sector, which fell of '11, 4%, while water and soft drinks are be stable.
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