carlsberg_heineken.jpg Denmark's Carlsberg and Dutch Heineken cocludono the bid on the largest brewer in the United Kingdom and ¨ the two rival brands in Europe, the (S & N) Scottish & Newcastel. For all that is been given amounts to 800p per share for a total of 7.9 billion pounds (15.3 billion dollars). The agreement is reached after three months, the alliance between the two brewers is started in October with an offer of 730p a share and the next step upward with the refusal by S & N but then it said it would sell if the bid would reach 800p per share and what is ¬ state. The Board of Directors of the Scottish, which owns famous and prestigious brands such as Foster's and Newcastel Brown Ale, has annucia have accepted the offer of the two claimants and the title of S & N is increased by 2% to 782p. The chief executive of Carlsberg, Jorgan Buhl Rasmussen said: "We have spent a long time but is worth it." With this, in fact, the Carlsberg also get full control of the leading Russian beer production, the BBH (Baltic Beverage Holdings) as this was a joint venture to 50% between Carlsberg and S & N, and then you would end the differences between the two companies on the management of BBH. Rasmussen, on comments, "we now have full control of our destiny in Russia and other territories." Carlsberg, with this agreement, involving about two-thirds in financial terms, winning also the activities in France of S & N than those on Greece, China and Vietnam, while Heineken will take over all activities in the UK with Forecasts to save 120 million pounds. Now the word passes to the European Commission for clearance which could be achieved in a few months, according to forecasts of both companies.

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