A dance alone, is the other? What will be, set (at least for now) the hypothesis of the mega-merger, the roads onto and ! to develop their business in key web? Waiting for official communications, you may already assume, especially for the California company, well-defined horizons. Let's see. Saturday, responding to backtrack made by the Redmond giant, the President of ! Roy Bostock reiterated in a statement on the company's website essentially one thing: business objectives are to grow to enhance shareholder value, further improving the profitability of the company and capture the huge business opportunities in the youth market 'online advertising. Possible marriage with Google to use the services of the latter to handle advertising linked to search results on the Internet so there is no trace but many indications suggest that the agreement could be announced within days, by the end of this week. The analysts believe that ! it will be done to evaluate strategic partnerships and that the search engine is the most "affordable". Jerry Yang (CEO of !) seems to stay the course to consider options that maximize shareholder value, whereas in this sense also the possibility of complex and costly such as ventilated with AOL, the Internet division of Time Warner. Operation that are still working in Sunnyvale.

The partnership with Google and the project Y! Open
The relaunch of !, the essence of the strategy of the company, must pass through a general restructuring of products and services and for targeted in technology advertising. Online advertising, or buying terms, is actually the point of no return for the company's Sunnyvale and in this universe who will play his chances against and Google, the almost certain association with the latter leaves many experts still doubt not for the purpose of the partnership itself and for its potential to come. Analysts at have tried to account for understanding the respective advantages; ! generates from its search advertising services less than 4 cents, Google exceeds 9. Joining would achieve greater liquidity for the first and second cover with its advertising means a greater slice of the market and the risk of an intervention 'Antitrust would be averted by the fact that the system suggested by ! is open to other providers of advertising (not just Google) can find room. A system in complete harmony with Y! Open, the new site in which converge all the resources (services, content and other) that revolve around the galaxy !. The third opening on the face of advertising on the Web for the company but also an indirect admission of weakness in a key component of their business and long may not be a "defect" recently. Especially if the value of the Stock Exchange, downstream of the of the deal with were to drop dramatically and return to the levels of early 2008 (Action ! on worth $ 19.18 the day before the announcement ' Opa, January 31.) ! is pending for various reasons a vigorous realignment and strengthening its presence in the universe Web and must soon choose which road to take. Running alone or arm in arm with someone? The assumptions are different, at whose base there is only one certainty: one led by Jerry Yang is still the company that generates the highest volume of Internet traffic in the world, and Google is the undisputed queen of search engines and services web advertising.

Opens a new hunting partner
The possible deal between ! and Google still has an impact already. The decision made by Steve Ballmer to abandon hostile op came also in relation to the now imminent collaboration (much criticized by the CEO of ) that the two companies in California are preparing to sign. The Redmond company will withdraw the merger, is now "forced" to rely only on itself to break into a market, Internet services and Internet advertising in particular, which so far have seen a marginal player. Creating Microhoo, Ballmer would place a stone important to build an offensive substantial and credible to Google (using Internet technologies, human resources and user base of !) but even so the company's leadership in Mountain View was questioned. By choosing to run alone for the way to aspire to a leading role in "Web search" to get back tremendously uphill. But many wonder how Ballmer could spend more than $ 47 billion budget groped made the ascent of the century and challenge Google on par. It could take hundreds of Web talent or move its sights to other key players in the Internet galaxy, and the names of eligible candidates are Facebook (which has invested $ 240 million in 2007), MySpace.com (owned by Fox Interactive Media , owned by News Corp's Rupert Murdoch) and the same AOL-America On Line, focusing firmly on the factor "Web 2.0" and adding content to this effect and value services (advertising) to the current offer that revolves around Windows Live. In his dual communication (the letter sent to Jerry Yang and the public memo sent to employees), Ballmer reiterated that (not !) will pursue its growth objectives through new and innovative services "strategic transactions with other business partners." The volcanic CEO of Redmond is therefore already working on a new scale or acquisitions to give life to rain (at the time announced for another) start-up platforms that make Internet advertising and Web search? Or, is not an option to be discarded a priori, is rearranging the cards soon to return to the office of the most coveted prize?

Source: IlSole24Ore

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