Italian Apple stands on the site of a message that states such as' will arrive on July 11. The date is announced by and applies to 22 countries in which the object of desire (in addition to new software and new applications) will be made available to the public. Moreover, the home of Apple does not say, and even the company spokesman in remain relatively buttoned on how to retail the new melafonino, merely confirm that the distribution will be by operators and which is already possible to "reserve" the product in some their stores and online.

Via reservations in But few certainties for users
In fact, the ability to immediately put their hands on Apple's smartphone promises to be far from certain and, they say the same users, especially for those assets at this time a contract-type business with your local mobile . Take the announcement of which has already developed a website dedicated to informing its customers: the has set prices for online sales - 499 and 569 euros for versions 8 and 16 GByte internal memory and - for those who opt for a prepaid card (the phone is bought that is free of contractual obligations and but it must be "activated" with a number 'operator), while for business customers (with VAT) particulars of the plans tariff will be communicated later. The claim of confirms that for business matching with the subscription pricing plans Facile) will lead to a significant reduction in the cost of the device and will include a wide range of traffic data. But users (business) wonder: who has a contract already in place for data traffic as it will be an incentive to buy 's by signing the plan for 24 months associated with it? And the terminal is actually available from 11 July or the priority of delivery (in terms of availability to the shelf) will be given to those ready to shell out 500 euros and goes to take home and use it with a rechargeable card? Concerns that more legitimate that does not meet even the other operator who has bet on new creation from Apple. Mobile has confirmed that it will market 's to prepaid customers and the subscription based on use requirements of customers and how has created a site not yet active at the time) from which book the terminal directly through the Web From the day after tomorrow will start the campaign to promote Tim also stores authorized (which is now prohibited from using the Apple brand and image of phone) but in the meantime there is already someone who has moved with no expense spared (PC World, with a massive companion advertising on the major national newspapers) to publicize the book at retail stores and (soon) directly on their site. Prices, in this case, however, do not talk to users and remains the choice to trust the promise of prompt delivery of the actual phone. On 11 July.

Will repeat the phenomenon "unlocked"? The bet of T-Mobile
Three weeks after the debut of the new in on blogs and websites specializing in this field (among them the website http://www. .com / index.html) one of the topics covered remains the price. Which is not to everyone but aligned to that of the various high-end smartphones Nokia, Samsung and so on. Who, among the Italian fans of Apple products, he suggested a holiday in the United States to get their hands on melafonino spending 199 or $ 299 should think again: the new phone will be sold in the United States, including Apple stores, only in the face of signing a contract for 24 months with AT & T and this blind (at least initially) the attempts of those who, as happened with the old model, had bought the in an Apple Store and had returned to to unlock all necessary' using the terminal on the networks of local operators. Experts on insurance that will soon be available for release system 's but this does not solve the underlying problem. Or rather, find the already unlocked and with the software in Italian language is possible (at http://www.phoneandphone.it/ for example) but it must spend 499 or 649 euros.
Yesterday, news came that the official price lists apply in Germany T-Mobile. The division Deutsche Telekom will sell the new from a single euro for the 8 gigabyte version and 19.95 euros for those with dual memory capacity. All subscribing to a monthly contract for two years from 69 euros to take advantage of a specific package of voice and data traffic. Why this bet downward by the first mobile operator in German? For as in the case of AT & T (and Tim, and other carriers) Apple has dropped the clause on "revenue sharing" due to the exclusive sales and so the gain generated by phone calls and Internet connections and all 'operator . But the low prices of the terminal will avoid the headlong rush of "unlocked" (to disengage immediately from the contractual relationship of mobile operator) that occurred with the first model, with over one million sold Melafonino ready to host any Sim card phone ?
As Apple gains? So ...
With the new the house of Cupertino will earn less for each unit sold, but the impact on the company's profit will be minimal because the lowest scatnerà the purchase of mass of the terminal. The analysis by the Journal, the day after the announcement of has opened the discussion on the margins of the new smartphone on the eve of his global launch with list prices (associated with subscriptions to the services 'operator) are considerably lower those of the first model. The focal point is clear: Apple has declined to ask the operators a percentage of revenues for calls and aims to reach more customers in 70 countries included) where the new will be sold. In other words, in the vaults of the Californian company no longer enter the rates on monthly passes, operators will bear the cost of subsidies that keep prices low to allow the terminal (OCORA focusing its business on long-term contracts) and to benefit all This will be (apparently) the final consumers. But remain on the plate at least two questions: How much 's to Apple (components and production) and how much they will pay the operators. The answers are not lacking. Some analysts of the research firm Sanford Bernstein, estimates that Apple's profits will not be less than $ 250 for phone support for the thesis that 's may be the most profitable products created by Apple. This is because the cost of production (or rather the components) should be significantly lower than the previous model. The indiscretion has come in recent days by Portelligent, a firm specializing in Texas this type of research, the analysis of the material composition of the new melafonino according to specifications provided by Apple brought in about $ 100 to calculate the expenditures which will to support Apple for each unit, against the 170 required for the assembly of a first generation. The additional cost of the chip according to this analysis, would be largely absorbed by lower payments for the screen and the memories that have market prices well below a year ago. Another 25 dollars would be filed on other materials, soldoni we can calculate that Apple gains a good 50% on each unit sold, not to mention that the 16 GByte model costs the company only 20 dollars more than the 8-Gbyte while the increase for the end consumer is as high $ 100.
Production costs are of course added the research and development, marketing and distribution, but if he says Yankee Group Research as the subsidy paid by AT & T is around $ 200 here is explained as is the real possibility of massive margins. More so as to bring dollars into the coffers of the company's Mela will now also all the services that revolve around all the new MobileMe the iTunes Music Store and Apple Store. And then the sense of the word of Jobs on stage at the Moscone Center in San Francisco last Monday - "Twice the Speed, Half the price", twice the speed at half the price - take even more substance.

  • Share / Bookmark
Tags:

Related posts