Mobile sales down in 2009

Forecasts of analysts sometimes turn out to be wrong but if it is true
that at least three clues, then do a test for producers
cell is not the time to uncork bottles of champagne to
celebrate the arrival of the new year. In 2009, in fact, the crisis of
consumption will be lethal for the sales of mobile phones, which could
some estimates a decline of 6.6% compared to
year, when in the hands of professionals and ordinary consumers
will end approximately one billion and 240 million phones. A given
concern, confirmed by the fact that even in the fourth quarter,
generally the best time due to Christmas shopping,
purchases of mobile phones could fall by 5.7%. Ball
Crystal does not promise anything so good for Nokia & Co. and
was precisely the Finnish company to raise the alarm about the difficulties
the mobile market over the next 12 months. The feeling that stirs
Helsinki Summit is a question that will drop by 5%
effect of braking Sales Faster than
provided just a few weeks ago. If the last quarter of 2008
registered a clear decline in growth in 2009 will move in
other words, the hand on red. The effects of braking, which
also cover the market for telecommunications infrastructure,
obviously feel at home on operating margins and Nokia
are already aware of the fact that the gross profits may also
attested in 2009 around 13%, compared with 20% expected in
above. Emblematic, in this context, a sentence that the number one
the giant northern European Jorma Ollila has put together over the past
weeks: "We are facing a long recession, not a crisis that
be resolved in six to nine months. "

The downward revision of forecasts for sales
phones was widely expected by the market but perhaps none is
expecting a slowdown of this magnitude for an industry - of which
turnover exceeds 190 billion dollars - which since 1980 has
known only one misstep, in 2001. When the attack on
twin towers of New York expanded the loss of sales to 6% at
end of 'year. Analysts have made it very clear that the
Next year will be the most challenging that the mobile industry has ever
addressed and that the impacts of braking will also be
consisting of those eight years ago. For a simple reason: so
purchases of new users were still growing and were
minus the replacement of older models. In 2009 both
dynamics will undergo contractions and also so-called emerging markets,
representing two thirds of the volume of demand for mobile phones,
falling behind.

Nokia, Samsung and LG Electronics, a unanimous chorus: sales revised down

Will act as the main producers in the face of crisis?
Nokia believes that the downward curve of the sales will allow
increase market share is hovering at around 38%,
exploiting the wide availability of its offer and the fact that
a slice of consumers will shift to less expensive equipment. Two
competitors of the Scandinavian giant, Samsung and LG Electronics,
apparently are not willing to stop production (thus creating
large stocks of stock) may not be wanting to sales targets
for 2009, set at 200 and 100 million mobile phones, respectively.
In essence, the two giants of the 'electronic Koreans have both
recently decreased the estimates of sales for the next twelve months
approximately 10% compared to previous forecasts due to the
crisis but the overall count of making further progress: Lg climbing
from fifth to third place in the world ranking bypassing Sony
Ericsson and Motorola, and Samsung a further increase market
share at the end of September had increased to 17%. The chorus of alarm
launched by the big mobile phone have also added Reserach
In Motion and Palm, two influential members of the smartphone sector, to
testimony to the fact that the downturn will also affect the segment that
the last two years has seen the highest rates of growth.

Smartphone to share 95 billion dollars in 2013

Mobile phones and multifunction smart, and says a study
research company specializing Informa Telecoms & Media,
will still be the lifebuoy to which manufacturers and mobile operators
cling not to be overwhelmed by the crisis. Regions
developed (Western Europe, North America and Japan) are expected
fact for the next five years a strong increase in value --
Laws sales prices and revenues related to services and applications
- Generated by the smartphone, as opposed to what will happen in the market
of mobile-traditional. The latter, moreover, we know a
or nearly flat growth through 2011 while that of super phones
will still be in double figures until 2013 by virtue of an adoption that
exceed 60% by 2011 from users of the developed markets.
The race of 'iPhone and its "similar" (the new BlackBerry models
"Touch" of Nokia and HTC, and LG to Samung) so much that is not over
Informa Telecom & Media estimates for smartphones turnover
more than 95 billion dollars in 2013, just under half of
total value of the market for mobile phones.

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