Sony Youtube

April 7

Posted by ReD as News

Sony and YouTube: evidence of marriage for movies on the Web
avrebbe in canna un nuovo colpo per dare ulteriore lustro al suo assai gettonato palinsesto: un accordo con Sony Pictures per avere in licenza alcuni film (fra cui titoli di successo come “Spider-Man”) prodotti dalla divisione Entertainment del colosso giapponese. YouTube, the giant Internet video was shot in a new barrel to give further luster to his schedule very popular: an agreement with Sony Pictures to have licensed some films (including blockbusters like "Spider-Man") and produced by Entertainment division of Japanese giant.
By the two companies have not reached any confirmation or denial about this but several American experts have already pointed out that the agreement could generate significant benefits for both.
per cedere proprio a YouTube i diritti di alcuni suoi cortometraggi e il fatto conferma le intenzioni della sussidiaria di Google nel voler recitare un ruolo di primo piano anche nelle vesti di provider di contenuti “premium” e non solo come vetrina ideale per ospitare i filmati autoprodotti dagli utenti o estratti illegalmente (come è successo in passato) dai programmi televisivi. 'S indiscretion plus possible deal comes just days after the announcement (official) Disney to sell its rights to YouTube for some of his shorts and the fact confirms the intention of the Google subsidiary in wanting to play a leading role also in the role of content provider "premium" and not only as a showcase for movies self hosting by users or extracted illegally (as has happened in the past) from television programs.

The first step in this direction did it by buying YouTube last fall a book of film titles from Metro-Goldwyn-Mayer, but the project to become a "garden favorite for the Hollywood majors is not proceeding, for various reasons , as expected. Meanwhile, because someone, in this case and Hulu , the video portal with everything set up by News Corp and NBC Universal, which is proving a strong competitor like Netflix, which is the undisputed number one in the U.S. film rent via the Web and play on TV via PC in the living room. Secondly, the fact that online advertising is experiencing a period of some exciting while remaining a market continues to grow and ultimately we must not forget that Sony Pictures has its Crackle.com , a platform for multimedia entertainment experience for 65 million dollars in 2006 to distribute digital content via the Web (mini TV series, films, trailers and video clips) caught in the great board of the parent.

The fact that Crackle is a sort of YouTube (1.65 billion paid by Google) on "generis" and has licensing agreements with various titles for Hulu, Sprint, and AOL did not prevent the agreement between the two companies simply because both will have to increase (legally and responsibly) their audience. A parameter that even in Hollywood - the film industry is more than ever to find new channels for profitable outlet for its production - does not go unnoticed.