Sony 3D, a new era of entertainment

April 19

Posted by ReD as News

"The 3D technology, the cinema , came about 20 years ago today
The objective is to bring in homes and salons at the highest level of
image quality in high definition. To create a new
was of 'home entertainment'. Fujio Nishida's words,
President of Sony Europe, are the essence of what is the vision
Revolutionary three-dimensional Japanese giant. And that is
innovation consists of more souls products (not only
TVs), content, technology used to create these
past. The pot of 'offer Sony takes then a long list of
entries, whose family Bravia TV is obviously the sooner
consumers. Thus it registered a new ad, which makes the
couple with the data from the two families of appliances LED Full HD
(HX900 and LX900) high-end already submitted earlier this year.

Fujio Nishida, President of Sony Europe <br /> In June, arriving even a TV "entry
level "of 2,000 euros

Also available from June in Italy , are the Bravia HX800
in fact, entry-level 3D TVs that use panels technology
Led Dynamic Edge, a cross between the backlight diode
complete and the projected light from the edges of the panel. Equipped with
Full HD screens and 1080 lines of resolution and a scan rate
200 Hz, using 3D models as all the latest technology
image processing of Sony and will be offered to the general
public order price of 2,000 euros (for model 40
inches) and a set of four games stereoscopic
dimensional Playstation 3 to download for free through
the appropriate service. Other bundles exclusive address, in addition
some of the first Blu Ray Disc 3D co-produced by Sony Picture, and
in this case "Raining Meatballs" and Deep Sea For the vision of
3D titles including Sony will provide Sony's 3D goggles technology known as active glasses (in
mini size and color for kids) and has about Nishida
Sole24ore.com expressed in a conviction: the obligation of having to use
supports the same brand of TV (so-called waiting
glasses Universal) "will not be a deterrent to the statement
this phenomenon. " The recipe for the purchase of a TV
dimensional suggested by Japanese manager is ultimately
following: "3D capabilities are a feature of an additional
device with high-definition image quality and performance to
top.
Said that "today you can think of 3D screens to be used
naked eye only a small format laptops on board or console "
Nishida is also of 'affirmation of the idea that to assist TV
3D will take some 'time' will initially be a niche segment,
then it will be increasingly attractive for a wider range of
consumers. How much impact on total sales of televisions?
Depend on market and production capacity: it can be assumed
growing incidence of 10% within the next three years. " How to
price difference with conventional devices, Sony justifies
essentially, quantifying an average order of 400/500
euros, the cost of the panel. A gap that explains how at the moment
3D devices arrive on the shelves of medium size (no
are limitation in terms of technology, so that
Sony confirms upcoming launch of three-dimensional devices with screens
medium format), considering the retail prices of products
up to 32 inches. The three-dimensional world of Sony , however, not
is like that only TV. It is made of Blu-ray titles,
Playable on blue laser readers 3D ready (firmware will
available soon) or native ability but three-dimensional
also on PS3, and systems for home cinema projectors and use
home, Vaio notebooks and digital cameras, which
future equipped with one objective can capture
two images simultaneously. Not to mention projectors
CineAlta 4K digital cinema already adopted by some
Italian or professional cameras (with double lenses)
3D movies in the next 25 rounds of native HD World
FIFA Football 2010. The first major global sports event in 3D,
will be broadcast by ESPN in the U.S. and Sogecable in Spain.