In traditional black and blue jacket. Tonight at the Louis II stadium smoking-free Monte Carlo Inter take the field to dispute the European Super Cup Atletico Madrid wearing the classic striped shirt with the logo Pirelli. Traditional and new: the lines appear at first sight but nuanced, in fact, been done with motives that recall the psychedelic diamond snake skin, a symbol of the team. "An innovative feature that gives the shirt a more aggressive," says the technical sponsor Nike, which made them produce recycled plastic bottles for each 8 finished in different bins.

Like any new currency, blogs Fan Sneijder and Milito rampant skepticism: it is very unlikely that the people of the Ball - one of the most conservative in a country where any change is measured with the dropper - you get used to a shirt other than the seasons when you win more. As a hail of criticism - but only by the faithful olders - collect the Inter away jersey, the one to show off in the away games: white with a snake that runs on the sleeve and Inter on the left side, ideal continuation of the tattoos that almost all the players show off in a sort of competition to see who leaves less than an inch of flesh exposed. In contrast, the white uniform is full of support among teenagers who revel in the culture of tattoos.

The rotation of the shirts from season to season is to pull the sales of merchandise (70-75 euro for the major teams) that have a significant impact on the income of European club competition with the Italian team. In Italy, the home of counterfeiting, the results are still far from the benchmark represented by the British companies, where there are stalls outside the plant where they are bought and sold fakes of all kinds, including flags and scarves.

The big are still working together to sponsor engineers to whet the appetite of fans. In the season that begins tomorrow, leaving Milan - finally, say the Milan fans - the white collar that was much schoolboy. For the 2010-11 season Adidas has prepared for Ronaldinho and Inzaghi 'mesh technology as the world thanks to the TechFit PowerWeb, "presented with great fanfare on August 2 at Malpensa on the side of the first sponsors of the new Airbus A380 Fly Emirates (aircraft to debut on the route Dubai-Milan), in the presence of Sheikh Ahmed bin Saeed Al-Maktoum.

In the ferment of Juventus fans on top classic black and white vertical stripes, which Nike has inspired the serrated peaks of the Alps (to the naked eye but you hardly notice), with BetClick sponsors. Perplexed, however, the Nerazzurri fans ("The Italian champions are we" claim) on the away jersey of Chiellini and Del Piero is white and a tri-color vertical stripe in the middle of the chest, always serrated. "Too bad the corporate turnaround is not touched even the uniforms," he wrote, however, a follower of Juventus on a blog.

Nothing new for the jackets of the Roma Totti and De Rossi, produced by Kappa: the classic red and white with yellow side panels and profiles, both with sponsors Wind. The agreement with the sponsor is under renovation but it is likely that the vicissitudes of companies have frozen the non-priority decisions. In July, several blogs on the curve south of fans eagerly awaiting an official communication or, alternatively, some information from 'that which has the francesco1927 aunt who works at AS Roma Store, which last year c'aveva given photos of new jersey world premiere. "

Simple, almost minimal, so beautiful, the new currency of Lazio in the usual blue, star-neck, is made by Puma Technology PowerCat 1.10, used for the first time on the shirts during the Azzurri's World Cup in South Africa unpresentable. And blue collar and sleeves cut jersey is the vintage of Naples, created by Macron, with the logo of the sponsor Lete.

Fiorentina, always with Lotto, has lost its sponsor and Toyota has launched a major operation on the traditional purple jacket charity - among the many supported by the world of football - with Save the Children. Every One is the country with which the Tuscan club is committed to supporting a drastic change in outlook for children in 70 poor countries still die of pneumonia, measles and diarrhea. Children to think about before firing rockets from the curves or from the stands.

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