Ready to start nvernali balances for 2012 in almost all the Italian cities. The Molise has finally decided to align itself to the single date, January 7 to 5 in anticipation of the opening whistle. So from Milan to Rome, from North to South Central to finally part.

Despite the crisis and the maneuver, not to give occasion will be 7 out of 10 Italians, according to the Confcommercio, which spend less than 200 euros each. Salt In fact the percentage of consumers (+11.4% compared to 2010) that provides a more limited budget. 25.9% said it will spend between 200 and 400 euros (compared to 35.3% last year), says the survey Confcommercio Research and Format.

Coats, dresses, sweaters and shoes, preferably designer, as always will be the preferred targets, but the innovation is the percentage discount that this year will start immediately with the sprint: 50% will be offered by almost all companies (96 , 5%).

Effect of having played well in advance of many retailers. In the showrooms of Milan's fashion quadrilateral, the firm "underground" began a month. And everywhere, in many clothing stores, shoes and accessories, just ask for days, "the discount is communicated to the cash" is the response of the orders. "In fact, Christmas sales were accompanied by offers in the needle, a sign of the crisis with the need to anticipate the liquidity," says Mauro Busson, deputy director general of Confesercenti. "Expectations? Have a good turnout in the first days, then you risk going into a depression - continued -: the Christmas season, especially for clothing, did not go well, the lost sales were between 10 and 20% on 2010, balances could therefore represent a good opportunity, to be sure we will start from higher discount rates. " Consumers still trust balances: 9 out of 10 judged good quality products, more than six out of 10 consumers feel protected and 73.6% for the quality is more important than the price, says Confcommercio. Nearly one out of 4 (23%) include establishments on the Internet. Cala rather the appeal for the brand: decreases by more than 17 percentage points (from 28.6% last year to 11, 1%) the share of buyers who signed the tip to the head. Waiting for the fateful "X hours", are mostly women, between 25 and 44 years, residing at the Centre, South Italy and metropolitan areas. The entrepreneurs' forecasts on the trend of sales - underlines the Confcommercio - are less optimistic than last year, with just 25.5% of firms expected an increase in sales compared with 27% last year. The outlets instead expect a mass influx, many have set up bus services.

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